I ship data-driven products that scale with their businesses.
8 years building analytics platforms, leading product at enterprise scale, and founding from scratch. Currently building blayerAI, AnalyticsOps for the modern data stack.
Product Manager based in Ireland · Stamp 4 · Open to PM, AI PM & TPM roles
Currently building
blayerAI · AnalyticsOps
Work
What I have built and what I am building.
blayerAI
Founder
Building now
Challenge
Analytics implementations get deployed and never validated. Tags break, events drift, and nobody knows until the data is already wrong, by which time decisions have already been made on bad numbers.
Solution
Building an AnalyticsOps platform that manages the entire analytics lifecycle: implementation tracking, automated testing, and continuous validation across GA4, Mixpanel, and Amplitude.
Key Outcomes
Product Management Methodology
From stakeholder alignment to roadmap execution, here's how I approach product management with real examples from my experience.
Expertise
What I bring to each role, across product, AI & data, and technical disciplines.
- Product Roadmapping
- OKR Frameworks
- Stakeholder Management
- A/B Testing & Experimentation
- Go-to-Market Strategy
- User Research & Discovery
- Competitive Analysis
- Prioritisation Frameworks
- Cross-functional Leadership
- AnalyticsOps Platforms
- GA4 / Mixpanel / Amplitude
- BigQuery & Data Warehousing
- ML Concepts & LLM Integration
- Data Pipeline Design
- Customer Data Platforms
- Predictive Analytics
- Data Governance & Privacy
- Analytics Implementation
- GCP / AWS / Snowflake
- SQL & Data Modelling
- API Design & Integration
- System Architecture
- Agile / Scrum
- Engineering Collaboration
- Technical Roadmapping
- Performance & Scalability
- Cloud Data Platforms
Tools & Platforms
From engineer
to founder.
And back again.
I started as a software engineer, which meant I actually understood what I was asking developers to build. That background became the foundation when I moved into analytics and product. I could read the schema, question the tracking plan, and call out when an "easy" feature wasn't.
In 2020 I founded Beneath Analytics. Signed the first clients, defined the service model, built the practice from a blank document. Over three years we served 50+ enterprise companies across eCommerce, SaaS, and fintech, from GA4 migrations to full cloud data platform builds on GCP and AWS.
Then I joined Henry Schein as ECommerce Product Manager to see what enterprise product looks like at real scale, with 1M+ quarterly active users, healthcare compliance, and cross-functional teams across multiple countries. Three years of that. Left in June 2026.
Now I'm back to founding. blayerAI came out of a problem I kept seeing from both sides: analytics implementations get deployed and never validated. Tags break, events drift, nobody knows until the data is already wrong. blayerAI fixes that, an AnalyticsOps platform that manages the full lifecycle from implementation to testing to validation.
Career
8 years across engineering, consulting, enterprise product, and founding.
Let's work together
Whether it's a product role, a consulting engagement, or something about blayerAI, I respond within 24 hours.
Contact Information
Based in Ireland with Stamp 4 work authorization. Open to senior product roles, consulting engagements, and conversations about blayerAI.
Send a Message
I typically respond within 24 hours.